Digital transformation is much more than just implementing technology; it’s a strategic process that can unlock new revenue streams for small and medium-sized businesses (SMBs). As companies digitize operations, they have the opportunity to develop new products, services, and business models previously impossible. For example, a traditional service company like a water distributor can transition from selling a single product to offering subscriptions, smart home products, and even maintenance services based on digital platforms. This article explores practical cases of how SMBs can leverage digital platforms not only to optimize operations but also to identify expansion areas and new income streams. From subscription solutions to entirely new product creation, digital transformation opens the door to more agile and profitable growth. It also addresses how businesses can overcome the fear of technology and use digital tools efficiently, with examples from sectors successfully achieving these changes.
